How can I reduce my email bounce rate?
Whenever an email campaign is sent, the worst-case scenario is that your emails do not reach the recipient’s inboxes. If your emails are not delivered, they have bounced. An email can bounce for a variety of reasons. Also, there are many types of bounces defined as soft and hard bounces. The first category relates to temporary deliverability issues that are typically based on an overloaded email server. In this case, your email service provider will make a few more attempts to resend bounced emails. Hard bounces occur due to permanent delivery failure. For example, an incorrect or expired email address. Make sure that the bounce rate is as minimal as possible. It is difficult to achieve zero. A normal and acceptable range is 2-5% in the case of Promotional Emails. The following tips will help you to increase email delivery rates and learn how to minimize email bounce rates.
Start collecting contacts by creating a nice sign-up form.
To get started, let’s discuss collecting the email addresses you wish to send emails. The use of a contact form or sign-up form is one of the finest methods for achieving this. People can enter their contact information and email address on these forms. Effective forms must include a few essential components, such as interactivity, clarity, simplicity, and strong incentives. You must install a good captcha system to ensure that you collect accurate and legitimate sign-ups and stop bots from spamming your sign-up forms.
To decrease the rate of bounced emails, always use double opt-in contacts.
It is highly suggested to only use double opt-in contacts. New subscribers must do this by clicking a link in the confirmation email to verify their sign-up. In this manner, you have seen that the contacts you collected are legitimate and agree to receive emails from you. If you don’t understand the difference between double and single opt-in contacts, then SMTPMaster helps you to create a sign-up form or send Bulk Emails.
Clean up your contact list before sending an email campaign
A large number of bounces happen because of your outdated contact list. There’s a high possibility that many of the addresses in your list have expired, have been closed, or are otherwise inactive, if you last emailed them more than six months ago. As a result, you may see a number of bounces with the message “No Mailbox”. You can begin cleaning up your contact list by removing invalid addresses and those who haven’t opened your emails in a long period of time. You might also think about using a list-verification service to find unnecessary contacts.
When editing your contact list, you should keep in mind that there’s a possibility that your emails won’t get in the recipient’s inbox due to spelling mistakes. The most noticeable spelling errors are frequently discovered in the names of well-known domains, such as Gmail or Hotmail, so make sure they are typed correctly.
Similarly, your email list should contain role addresses:
Role addresses, which typically refer to internal company addresses like info@domain.com or noreply@something.com, do not belong to a particular person. It further indicates that you do not intend to receive promotional emails from third parties. Make sure that none of the addresses on your list are role addresses because they most likely did not subscribe to your list and are frequently used as spam traps.
You shouldn’t use your first campaign as a technique to “clean” your list!
You shouldn’t consider your Email Marketing Service Provider as your list cleaner. It might have a bad impact on both their account and yours. You might think about switching to a real list-verifying provider, as we’ve already mentioned. You face the possibility of having your account suspended and having your sender reputation destroyed if you send it to a bad list. Therefore, as recipient servers reject your message, your upcoming campaign can encounter even more obstacles.
Send a confirmation campaign to contacts who are not engaged
If your email list is outdated and inactive, you should run a confirmation campaign. With the help of this kind of email campaign, you can able to see if the addresses on your list are still active and happy to receive emails from you. Your subscribers will be given a choice to either unsubscribe from your list or give permission to stay on it.
Verify your sender domain
Although it could sound difficult and complex, applying this point can lower your email bounce rate and increase deliverability. A domain that allows your Email Service Provider to send emails from it is known as a verified sender domain. This indicates that even if your emails are being sent by the provider’s servers, they are using your domain as the “from” address.
Confirm that your email doesn’t seem to be spam
You should always ensure that spam filters won’t classify your emails as spam. Unfortunately, these filters are constantly changing as spammers become more smart. Because of this, you should regularly verify that your template is still updated and hasn’t obtained any features that indicate spam. The less your emails look like spam, the lower your email bounce rate will be.
You can use tools like Mail Tester to keep on track or understand what modifications to format, language, links, or content will stop your emails from being marked as spam.
Decide when to send emails
Email marketing is no different from other tasks where consistency is the key. When you establish a regular timetable for sending emails to your customers, they will keep in mind that they agreed to receive messages from you. Always modify the frequency of your emails to the involvement and requirements of your customers. Secondly, if your campaign schedule is consistent, receiver servers as well as your customers will be aware to expect mail from you.
Maintain the reputation of your sender and account
You can see that there are lots of things you can do to lower your email bounce rate. Your account and sender reputation will increase if you stick to the following instructions. However, it’s crucial to respect and realize that your account’s reputation can affect the IP pool from which it sends data. As a result, if you ever observe a bounce due to an IP reputation problem, check your account reputation and take the following actions to protect and maintain sending IPs in great condition.
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