6 Reasons Email Marketing is Key

Is Email Marketing Important? “If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.”

“More than half of the global population now uses email. That’s about 3.9 billion people. It’s predicted to increase to 4.1 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, one of the most noticeable trends to note is that statistics show that usage continues to grow each year. According to Statista, email usage is predicted to grow by 2 to 3% each year from 2018 to 2023.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a very big part of our lives.

Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 3.9 billion users, email isn’t going anywhere.

Still thinking Email Marketing is not something for your company? Let us give you some reasons why Email Marketing is a channel you should not be ignoring.

1. More effective than social media:-

(for customer acquisition) Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

2. Customer acquisition via email marketing:-

A study found that customer acquisition via email marketing has quadrupled in the four years preceding 2019. Email marketing then already accounted for nearly 11% of all customer acquisitions that occurred online.

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 75% for acquisition and social media at 56% for retention—both rated effective by far fewer respondents than chose email.

3. Personal and Customisable:-

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).

When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

According to research from SMTPMaster, emails with subject lines that include the recipient’s name are 26% more likely to be opened. Even goes as far as stating that 74% of marketers say targeted personalization increases customer engagement. Email does not have to be SPAM – and it should never be! It can be used thoughtfully to build loyalty and trust in your brand.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable. You are not invading their space if you have chosen your message and your recipient wisely.

4. Action Oriented:-

Whether you realise it or not, everybody is trained to do something with an email-reply, forward, click-through, sign-up, or even straight buying.

Think about this!

Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away. This means not just sending out newsletters, but also using email automation based on triggers of your customers.

Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.

5. Measurable:-

There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

Almost all major Email Service Providers (ESP’s) are providing these kinds of statistics. Others include GetResponse, and the one we are using; SMTPMaster.

6. Easy to use:-

Mobile devices allow people to check their email constantly Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere. Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

A study in 2014 from Exacttarget reports that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking. Not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses. If we can do it, you can! Start with a few simple steps and find out why email marketing is important in your small business internet marketing strategy.

Get out your list of people who want to hear from you (keep in mind that you don’t want to be a spammer!), use an email service that works, write a crafty email message that is friendly and helpful, and hit SEND!

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